School of Practical Management

Introduction

Marketing is at the core of all businesses whether they are manufacturing companies, service firms, distribution providers or even small startups. The Department of Convergence Management focuses on developing our students’ marketing capabilities while at the same time teaching them the general aspects of management, and in particular, strengthening their marketing capabilities from new customer acquisition to customer retention strategies.

The Department of Convergence Management at Global Cyber University trains highly competitive management professionals by instilling in them global management paradigms and new marketing techniques for the 21st century. We prepare our graduates to be management experts by giving them real-world practical skills training where proven experts in their respective fields deliver their know-how to our students firsthand. In the Department of Convergence Management students can gain an understanding of the business environment and insight into the new directions and changes for businesses in the 21st century.

With the arrival of the Fourth Industrial Revolution, more and more people want to start a new business and expand their careers. We work with our students to find new and exciting opportunities for their careers.

Department Features

Global Cyber University, as global professional institution for higher education in the 21st century is dedicated to discovering and nurturing cultural talent who will be the foundation of the Korean cultural industry in the future. In realizing this mission we will establish ourselves as an alma mater at center of world cultural exchange.

Department Features

Courses

Courses Basic Classes
Marketing Strategy
Management
  • Marketing Principles
  • Advertising
  • Distribution Logistics Management
  • Nonprofit Marketing
  • Image Making
  • Recent Marketing Issues
  • Success Management
  • Utilization of Internet
  • Life and Economy
  • Transition to the Digital Age
Store Management
  • Principles of Business Administration
  • Sales Promotion Theory
  • Visual Marketing
  • Understanding Consumer Behavior
  • Service Marketing
  • Case Studies in Entrepreneurship
    & Marketing
ICT Management
  • Introduction to Real Estate
  • Real Estate Law
  • Real Estate Investment Finance
  • Real Estate Auctions and Appraisals
Emotion Management
  • Cognition and Health
  • Creativity and Problem Solving
  • Occupational Emotion Training
  • Brain-Based Emotion Coaching Theory and Practice

*Curriculum is subject to change

Faculty

Professor
  • Professor

    Hak Su Ryu

  • Areas of Expertise

    Business Administration, Marketing Principles, Distribution and Logistics Management, Advertising,
    Sales Promotion, Startup & Marketing Case Studies, Ethical and Socially Responsible Management

  • Email Address

    hakbmp@gw.global.ac.kr